Business Intelligence

Business Intelligence

Maximize your ROI through viewer data analytics and business intelligence.

Our media platform helps you understand and analyze viewer behavior, fine-tune published content and maximize ROI.

Google Analytics (GA) Viewer Data

We integrate with Google Analytics to collect aggregate viewer locations, demographics, affinity categories and in-market segments.

Electronic Program Guide (EPG) Viewer Data

  • We connect our tracking engine to your Electronic Program Guide (EPG)
  • We track viewership and build user profiles
  • We aggregate and group viewers into custom clusters

Maximize ROI

  • Serve Ads to visitors based on their personal profile (location, gender, age, past viewing activity, etc.)
  • Integrate with and serve Ads through partner Ad networks without revealing user sensitive data
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